Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Crisis Messaging

Propel your organization toward a more successful crisis response with credible messages that will resonate with the news media – and match stakeholder needs and expectations.
How You Succeed – Studies show emotions trump data, so your crisis messages must resonate with the news media and your stakeholders at an emotional level. Many corporate crisis messages fail because people naturally resist messages that confront their identity, perspectives, beliefs and emotions. The key is to build messages that align with these differences at a level that is genuine and true. When you accurately match stakeholder needs and perceptions, you earn more balanced media coverage of your crisis issue or event.
How We Can Help – Our professional crisis consultants and writers will provide an accurate analysis of the emotions, beliefs and perspectives behind your stakeholders’ perceptions, so your messages are targeted and effective. We recommend developing foundational messages as part of your crisis communications planning and preparation efforts – before you experience an actual crisis! In addition, you can also call on us for messaging support during a crisis. Our crisis consultants and messaging experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, and our strategies will greatly improve your crisis messaging. Our team has also successfully completed certified FEMA training for Public Information Officers, and clients have benefited from Benchmark’s crisis management and NLP strategies for more than 25 years. We can give you the edge you need to succeed with your messaging.
Related Article: Donald The Disrupter: 4 Lessons For Speakers & Spokespersons


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