Public Opinion Polling
Tap the expertise of a nationally recognized polling entity, along with Benchmark Communication’s expertise in communication and human behavior to capture important information about your stakeholders.
How You Succeed – Understanding public opinion is critical to managing stakeholder relations. People naturally resist messages that confront their core filters – identity, beliefs, emotions and perspectives. This is why many organizations fail to effectively earn trust and influence stakeholders. Too many organizations spend a great deal of time on data to influence their stakeholders, instead of identifying the underlying emotions and filters that affect stakeholder perceptions. Public opinion polls are instrumental in uncovering key issues and underlying emotions that drive stakeholder perceptions.
How We Can Help – Our consultants team up with one of the nation’s most respected university polling programs to provide valuable insights on key issues. The University of Houston’s Hobby Center for Public Policy (HCPP) is well known for its public opinion polling program. National media sources such as the New York Times and Washington Post frequently carry HCPP analyses. Our stakeholder consultants are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. We understand how stakeholder emotions, perspectives, criteria, beliefs and values drive stakeholder perceptions. By partnering with the HPCC, Benchmark is able to combine our expertise in stakeholder engagement with the expertise of a nationally recognized polling entity to help you achieve your goals. Our team can help you open more doors of opportunity for your organization and strengthen your stakeholder relations.