Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Social Media Crisis Strategies

Develop social media crisis strategies to improve media relations and key stakeholder engagement during a crisis, so you can immediately influence media and public perceptions.
How You Succeed – Social media is now considered to be a foundational crisis communications response tool. It is no longer a matter of “if” you will use social media during a crisis – it is a matter of how well you will use it. We live in a world where crisis news breaks in seconds on Twitter, Facebook and other social media channels, making social media the preferred platform for initial crisis communications with the media, public and key stakeholders. It should be an integral part of your crisis communications plan, because it provides more ways for your organization to connect with stakeholders during a crisis.
How We Can Help – We will show you how other organizations have successfully used social media as a key part of their crisis response efforts and help you take the steps to put an effective social media game plan in place. Clients have succeeded with Benchmark’s crisis management and NLP strategies for more than 25 years. Our crisis management leaders are Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns; they have also successfully completed certified FEMA training for Public Information Officers. We will give you the edge you need to succeed using social media during a crisis to influence stakeholder perceptions.
Related Article: WHEN ALL HELL BREAKS LOOSE: Winning Crisis Leadership Strategies


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If Forrest Gump were a reputation management consultant he would say that crisis response is like a box of chocolates! You never know what you might get - when your crisis plans sit unused and untested. How do you know if your crisis response will be like a box of chocolates? According to PR...

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