Effective reputation management strategies must be in place to weather bad news. The right crisis management programs, stakeholder engagement and media crisis training can make the difference. Benchmark delivers first-rate crisis communication training, consulting and coaching programs to help you succeed.

Our crisis communication experts are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of human behavior and effective language strategies.

Stakeholder Crisis Engagement

Maintain and build trust with key stakeholders during a crisis by pre-identifying stakeholder needs, messages and communication channels to quickly connect with them.
How You Succeed – Organizations that succeed in a crisis do so because they have laid the groundwork for success with key stakeholders. This is why it is crucial that you invest in stakeholder relations in good times – before you ever have a crisis. Trust is paramount before, during and after a crisis. With trust, your crisis recovery time can be greatly reduced and you can resume normal operations much sooner. This requires a plan in which you pre-identify stakeholder concerns regarding key risks, create key messages and develop strategies for maintaining trust and communicating with your stakeholders.
How We Can Help – As part of your crisis management planning, we will help you identify stakeholder concerns and messages based on key risks. Once a crisis occurs, we will help you quickly act to maintain trust and positively influence stakeholder perceptions. Your stakeholders need immediate information during a crisis and it is paramount they know you are working to address their concerns. In the absence of information, your organization can lose control when rumors and misinformation thrive. As part of your crisis preparedness efforts, we also recommend Stakeholder Communication Training and Employee Brand Ambassador Training to improve stakeholder outreach and engagement across your operating systems.
The Right Experience – Our leaders are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. We have a long and successful track record helping organizations implement successful stakeholder and crisis response strategies. From activist protests, to environmental disasters, to mass killings, to class action lawsuits, to food contamination, to industrial accidents, to oil spills, to chemical releases, clients have benefited from Benchmark’s stakeholder and crisis management strategies for more than 25 years.


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If Forrest Gump were a reputation management consultant he would say that crisis response is like a box of chocolates! You never know what you might get - when your crisis plans sit unused and untested. How do you know if your crisis response will be like a box of chocolates? According to PR...

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