Media Attacks: Crisis Lessons from CBS News’ Kobe Bryant Interview

What should you do when the media attacks or a reporter misquotes you? What should you do when they take your comments out of context? Corporate spokespersons deal with these dilemmas all the time. So, it is ironic that CBS News anchor Gayle King is now asking this very question of her own network. CBS …

Social Media: Boogeyman or Trust Builder?

USING SOCIAL MEDIA TO BUILD TRUST Can you build stakeholder trust with a good social media strategy? Trust is now considered to be the currency of the new economy. Simply put, people are attracted to organizations they trust. With 2020 approaching, many businesses are refreshing their strategies to boost stakeholder trust. You cannot buy trust on …

EMOTIONS & CRISIS RESPONSE: How Emotions Can Sink Brands

Crisis Response: The Role of Emotions Branson emergency response officials have been in crisis response mode for days since a Duck Boat full of tourists sank during a storm. The tragedy claimed 17 lives and the Coast Guard has finally recovered the water-logged boat from its resting place at the bottom of Table Rock Lake outside …