Success Stories
Stakeholder success stories
A PROACTIVE STAKEHOLDER STRATEGY
The Results: We helped the organization with stakeholder engagement programs that included stakeholder assessments, public opinion polls, presentations at local schools, participation in community groups and meetings, media advertising to showcase employee volunteer work, media outreach efforts, philanthropic initiatives and much more. The company’s proactive strategies greatly strengthened its community relationships, boosted employee morale and helped the company position itself to better achieve its community and business goals.
EARNING STAKEHOLDER TRUST
The Results: We helped the organization implement a comprehensive and custom stakeholder outreach program that was delivered to frontline associates in multiple states. Employees went through special training designed to help them realize the personal, community and economic benefits of stakeholder engagement, and they were equipped with skills, strategies and opportunities to be effective ambassadors for the organization. With time, stakeholder trust levels greatly improved, employee morale went up and litigation costs dropped. The company’s reputation was transformed, the company culture became more stakeholder-centric and they became a valued partner in the communities where they operate.
CONNECTING WITH STAKEHOLDERS
The Results: Benchmark interviewed key people in various departments to clearly understand the issues they faced and to identify the solutions needed to turn things around. We worked with content experts in many departments and created a custom game plan and training curriculum to solve the issues. We also developed custom booklets for each department to help associates improve their communications approach and accuracy in dealing with stakeholder issues. The training was well received and within a short time we began to receive news of stakeholder success stories. Their stakeholders immediately noticed a difference and complimented employees for helping them understand difficult issues. Employee morale started to rise and the stakeholder experience greatly improved!