HOW TO DRIVE REPORTERS BATTY! Tips for Effective Speakers & Spokespersons

Knowing how to tell a compelling story can pay off for your brand and is a worthwhile investment! Every day talented storytellers hit home runs with journalists. They know how to cater to reporters’ criteria – and still remain human! Then, there are countless others who strike out and lose out on media opportunities. Journalists …

HURRICANE FORCE CRISIS MANAGEMENT: Hurricane Harvey Crisis Lessons

Hurricane Harvey Crisis Management Lessons One year ago this week, Hurricane Harvey brought deadly drama to 54 counties across Southeast Texas. For four long days, this Moby Dick-sized storm pounded millions with winds, tornadoes and 60 inches of rain. Those of us who lived through Harvey will never forget this Noah-type experience. We reflect back …

Hope In The Midst Of Dallas Police Tragedy: The Power of Crisis Leadership & The Right Spokespersons

Chaos is often the rule of the day when a tragic crisis occurs. Chaos reigned on the streets of downtown Dallas when a gunman bent on killing white people and white police officers went on a crazed rampage. When the smoke cleared, five policemen were dead and many others injured. It was the deadliest day …

Proof Why Leaders Need Ongoing Media Coaching: Ken Starr’s Train Wreck of a Media Interview

No one would purposely drop their CEO or other top leader in the middle of the ocean without a life jacket. Right? Yet, you continually see unprepared leaders go on camera for important news media interviews. This just happened to former Baylor University Chancellor, Ken Starr, during an interview with a local Waco, Texas news …

U Can’t Touch This! Two “Touching” Rules From The 2016 Campaign Trail

It is a touchy subject. The video has been played frame by frame for weeks and widely debated. At question – did Donald Trump’s Campaign Manager, Corey Lewandowski, commit a battery against a Breitbart reporter by grabbing her arm during a Trump campaign event in Florida? The video shows Trump making his way through a …

Donald The Disrupter: 4 Lessons For Speakers & Spokespersons

He could be called “Donald the Disrupter”. Ever since Donald Trump joined the race for president, journalists and political pundits have predicted his immediate demise on a weekly basis. But, his ratings keep going up. To say he has disrupted politics would be an understatement. He seems to drive some news commentators crazy, but he also drives the news …

Texts, Lies & Videotape: How Nonverbals Set Tom Brady’s Pants On Fire!

Text messages proved to be the centerpiece of the NFL’s investigation and conclusion that Super Bowl MVP Tom Brady and two other Patriot’s employees most likely knew about the now infamous deflated footballs. Not everyone agrees on the penalties being assessed against Brady and the Patriots, but almost everyone agrees that Tom Brady’s pants were …