How Effective Presenters Match Messages to Audience

Each year people deliver more than 30 million presentations and speeches as part of their work. The most effective presenters and speakers know how to match messages to their audience. In turn, they build trust with their audience. This is important because trust opens doors to opportunities. But a new worldwide poll shows building trust …

The Virus that Contaminates Your Communications

News reporters are spewing out COVID-19 crisis stories around the clock. There is another virus worthy of your full attention as you help lead your organization through this time of testing. It is a communication virus that our team at Benchmark Communications calls a Thought Virus. This virus contaminates your daily messaging and communications. It …

Media Attacks: Crisis Lessons from CBS News’ Kobe Bryant Interview

What should you do when the media attacks or a reporter misquotes you? What should you do when they take your comments out of context? Corporate spokespersons deal with these dilemmas all the time. So, it is ironic that CBS News anchor Gayle King is now asking this very question of her own network. CBS …