The Virus that Contaminates Your Communications

News reporters are spewing out COVID-19 crisis stories around the clock. There is another virus worthy of your full attention as you help lead your organization through this time of testing. It is a communication virus that our team at Benchmark Communications calls a Thought Virus. This virus contaminates your daily messaging and communications. It …

Media Attacks: Crisis Lessons from CBS News’ Kobe Bryant Interview

What should you do when the media attacks or a reporter misquotes you? What should you do when they take your comments out of context? Corporate spokespersons deal with these dilemmas all the time. So, it is ironic that CBS News anchor Gayle King is now asking this very question of her own network. CBS …

Social Media: Boogeyman or Trust Builder?

USING SOCIAL MEDIA TO BUILD TRUST Can you build stakeholder trust with a good social media strategy? Trust is now considered to be the currency of the new economy. Simply put, people are attracted to organizations they trust. With 2020 approaching, many businesses are refreshing their strategies to boost stakeholder trust. You cannot buy trust on …