Top news media skills are a must for today's business leaders. Benchmark Communications offers strategic media consulting and coaching to help you tell your story! The firm delivers top-notch media training and effective spokesperson skills to Fortune 500 companies and leaders.

Organizations need solid media strategies because studies show news organizations greatly impact public perceptions about brands, issues and leaders. People are more influenced by media reports than by an organization's advertising or marketing campaign.

Media Consulting

Tap the knowledge of professional media consultants to decipher how and when to seek media coverage – and when to avoid media coverage to achieve your organization’s goals.

How You Succeed – The news media are constantly seeking newsworthy information for their audiences, and this translates into opportunities and challenges for your organization. On one hand, media organizations provide you with an opportunity to reach key stakeholders and influence how they think about your brand. On the other hand, you must be fully prepared and discern the motives of the news media, so you are not caught off guard. Our media consultants have a successful track record helping organizations work with the news media – local news outlets, CNBC, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, ABC, CBS, Reuters, Bloomberg News and others like The Dr. Phil Show. Our leaders are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns, and our media and storytelling strategies will give you the edge you need to succeed.

How We Can Help – How you frame messages greatly influences if news producers and reporters welcome you as a news source or avoid you. Journalists naturally resist information that is too self-serving and our team will show you how to use perspectives to make sure your stories newsworthy with the right media appeal. Our team will also help you with the following: analyze news media requests to weigh the benefits of participating in interviews, identify newsworthy stories to promote to the media, advise you how to negotiate the terms of the interview, prepare your best spokespersons, create media-friendly messages, identify possible questions and identify media outlets you should target to tell your story. We can help you make the most of media exposure and opportunities!


our blog


10 Signs Your CRISIS RESPONSE is Like a Box of Chocolates

If Forrest Gump were a reputation management consultant he would say that crisis response is like a box of chocolates! You never know what you might get - when your crisis plans sit unused and untested. How do you know if your crisis response will be like a box of chocolates? According to PR...

Continue reading