Win the “gold” of coveted media coverage with compelling messages that meet the media’s criteria and achieves your organization’s goals.
How You Succeed – The media constantly seek newsworthy information, but you must know how to meet their criteria if you want win the “gold” of coveted media coverage. Creating compelling messages is well worth your time and investment, because research shows the public finds news coverage about your organization to be more credible than information presented in marketing and advertising campaigns. How you frame messages greatly determines if you are avoided by news producers and reporters – or become a valued news source. Journalists naturally resist organizations that come across as too self-serving, and our team of writers and media professionals will show you how to use perspectives, emotions and other elements to make sure your stories are truly newsworthy.
How We Can Help – Studies show that people value emotions over data when they make decisions. This is why it is imperative that you avoid data dumps when you speak with reporters. You must use a variety of storytelling elements to broaden the appeal of your media messages. Our media consultants are also Certified Master Practitioners in Neuro Linguistic Programming (NLP), the study of behavior and language patterns. We have studied perspectives, emotions and storytelling for years and we will show you how to use the right messaging strategies to meet the media’s criteria and succeed.
The Experience – Benchmark has helped many organizations take advantage of media opportunities – local news outlets, ABC, CBS, Reuters, 60 Minutes, the New York Times, The Globe and Mail, Fox News, CNN, CNBC and Bloomberg News, along with entertainment shows such as The Dr. Phil Show. We will give you the edge you need to succeed, so you can achieve your media and stakeholder goals.