Effective crisis management strategies must be in place when your organization faces bad news. Your reputation and future are at stake. Benchmark delivers top crisis communications consulting solutions and training.
Our crisis communication experts have worked with organizations and leaders from across the USA and 22 countries. Discover how our crisis experts can help you succeed in your crisis response.
Studies show more organizations are facing crises and this is why customized crisis media training is crucial. Your leaders must be ready to speak to the news media and influence public perceptions. Benchmark Communications' training is designed for business leaders and crisis spokespersons. Our training is led by award-winning journalists and experienced crisis communication consultants. Our firm's crisis media trainers have more than three decades of reputation management expertise. They consistently receive the highest ratings from Fortune 500 companies. Clients say they enjoy Benchmark's highly interactive workshops and also appreciate the fun, yet challenging learning environment.
Crisis Media Skills
Your leaders have just one chance to make a good first impression when bad news breaks. During this crisis media training workshop your leaders will learn the latest crisis trends and core skills that crisis spokespersons must master. They also learn about crisis leadership and how to structure effective media interviews. Effective crisis spokespersons must have credible on-camera delivery skills. Benchmark's media pros will share nonverbal strategies to make them look much more credible on camera. They will also discover proven techniques to manage news reporters and best practices for addressing negative public perceptions.
The best crisis spokespersons know how to work with emotions during a crisis media interview. Benchmark's crisis consultants and media trainers are experts in emotions, crisis leadership and human behavior. We will help your leaders understand the impact of Emotional Memory Tags (EMTs). This is key for addressing crisis emotions. Benchmark's trainers know how to motivate leaders to learn while having some fun, too! Our people are ready to help your leaders be their best and enjoy this highly engaging workshop.
Having testified before a Senate panel and debated Green Peace, I wish I had known about Benchmark’s strategies years ago! Benchmark showed us how to connect at an emotional level to establish trust and credibility with our stakeholders and the news media. Their Neuro Linguistic Programming approach completely changed the way we deliver our messages to make this connection. Their strategies have turned even our harshest critics into listeners!
HS&E Compliance Resources
When 60 Minutes called us, we immediately called Benchmark Communications! Having worked with them for many years, we knew they would have the right strategies and insights to help us negotiate the terms of the interview, develop targeted messages and prepare our spokesperson to succeed. As expected, they delivered solid results!
Media Communications Manager
When the American Chemistry Council (ACC) invited me to attend Benchmark’s Media Crisis Training, I half-way dreaded it – thinking it was going to be just “another” one like so many before. Boy, was I wrong! Within the first 15 minutes, I knew they had some powerful and unique strategies. Their expertise in Neuro Linguistics Programming (NLP) makes all the difference. I learned invaluable new skills around matching perspectives and emotions, and I am now aware of the psychological barriers that impact my effectiveness with the media and stakeholders. I walked away with new skills that benefit all aspects of my career!
Senior Public Affairs Coordinator
Delaware City Refining
Benchmark Communications provides a wealth of experience, expertise and capabilities that give clients the tools required to create, maintain and enhance an organization's image and reputation, while also developing key management as effective spokespersons. They have provided training to executives at the Fortune 500 and FTSE 100 companies where I have served in management as a communications professional. Expert at facilitating a wide array of communications training topics, Benchmark provides excellent value, first-rate results and enduring counsel and support. It is with great appreciation and enthusiasm that I endorse Benchmark Communications.
Director of Communications
Rochester, New York
Benchmark’s Media Crisis Training may be the most beneficial training in my 35 year career in the chemical industry. Thankfully, a crisis is not required to utilize the lessons learned. I have used techniques like alignment versus boxing in both professional and personal settings — and the outcomes have been remarkable! Benchmark’s coaches are engaging, passionate, knowledgeable, and creative. Well done!
VP Continuous Improvement
“We depend on Benchmark for their crisis management and stakeholder engagement expertise. Their team has provided on-site crisis response support during events that attracted widespread media scrutiny. They have updated our crisis plans and media kits, partnered on crisis response drills, provided media training, frontline crisis training, helped us communicate regulatory issues and mapped out solid stakeholder engagement plans for our company. As a result, our stakeholder relationships are stronger and we better prepared. Benchmark has some great people and working with them is rewarding!”
VP Human Resources
Benchmark’s media crisis training is very worthwhile. Having attended other such trainings while I was with Marathon Oil Company and later with Range Resources, I went into this training with skepticism. But, this class was head and shoulders better! It was much more thorough, more professional and will, no doubt, ultimately prove to be more useful. Benchmark’s approach is empathetic, thoughtful and measured; it emphasizes honesty and recognizing key perspectives. Their techniques are invaluable – and their team makes learning fun!
Benchmark’s Media Masters Training is an eye-opener! In my job, I have to address groups of employees, local community groups and at times the media. This training made me think more about the audience, the message and the delivery all at the same time. And the hands on exercises showed me how to be better prepared for future interviews and speaking engagements. I highly recommend this training to executives or managers who have these same responsibilities.
Vice-President Generation Operations
Benchmark’s leaders are great people and working with them is fun! At Shell Oil Company they helped my team with stakeholder relations, crisis communications and crisis media training; their work could not have been matched by any other group, because their leaders have a very unique set of skills, including business strategy, the law, news media and Neuro Linguistic Programming (NLP). Their skills allow them to offer a broad range of expertise and value.
Public Affairs Vice-President
California MLS Listings, Inc.
10 Signs Your CRISIS RESPONSE is Like a Box of Chocolates
If Forrest Gump were a reputation management consultant he would say that crisis response is like a box of chocolates! You never know what you might get - when your crisis plans sit unused and untested. How do you know if your crisis response will be like a box of chocolates? According to PR...
The Situation: Crisis plans, emergency drills, crisis management, media training and crisis response training do pay off! A chemical group experienced three newsworthy events within a short timeframe. The third event involved an ammonia release that resulted in the “shelter in place” of more than 42,000 residents. A major part of a community was shut down and many businesses within a large industrial area were also impacted. The plant site is located near major shipping lanes and interstate highways. We had worked with this client for many years: we helped them improve their crisis plans, tested their plans with crisis drills, upgraded their media kits, helped them create and implement stakeholder engagement programs, assisted with media relations / outreach, Responsible Care initiatives and more. We also trained their management team in crisis management strategies and equipped their spokespersons and frontline employees with crisis communications and media skills.
The Results: Obviously, a third event impacting more than 42,000 people could have been devastating to the reputation and goodwill earned by this organization. However, the chemical group was able to respond quickly to ensure the safety of the community and employees. Dozens of media organizations made it to the area within a short time to cover this “lead” story and some national media also carried the story. Our team was on site to help the company implement its crisis plans and assist with media and stakeholder needs. Thanks to solid crisis planning and the goodwill this company had established with its stakeholders, the mayor and director of emergency services both participated in media interviews and praised the chemical group for their quick actions and effective, transparent communications. The media coverage was short in duration and the organization was able to resume normal operations.
CRISIS MANAGEMENT & MEDIA SKILLS
The Situation: A member of the Board of Directors for a healthcare organization was very familiar with Benchmark’s reputation as crisis management consultants and our approach to media relations and media training. Therefore, when his hospital discovered they had a serial killer on staff, he recommended they immediately call our firm for crisis planning and guidance. We helped them quickly identify and assess the impact to key stakeholders and reviewed the priorities of law enforcement and others involved in the criminal case. Then, we helped them coordinate messages with key parties and prepared them for a major onslaught of media coverage.
The Results: Not surprisingly, this very serious and sad situation attracted worldwide media attention. The hospital’s leaders said our crisis response approach was absolutely instrumental in helping them seamlessly and effectively manage the devastating news and shore up key stakeholder support. They also credited our approach as a key reason why some of the major news organizations did not pursue the story at that point in time. The killer is now serving a life sentence in a Texas prison.
HIGH PROFILE MEDIA EVENT
The Situation: Solid crisis management and risk assessment are crucial, so when crises do occur, your team is ready to go with the right crisis response strategies, crisis plans and media training skills. A pipeline group faced a devastating failure on one of its major transmission lines. The incident left more than 1500 people homeless when nine apartment buildings burned to the ground during the middle of a cold, March night. The fireball was so large that it could be seen in other neighboring states. In addition, natural gas customers across the Northeast were left without heat during a period of frigid temperatures. For many years, our firm had trained hundreds of the pipeline’s people from the Gulf Coast to the Northeast in crisis communication, spokesperson and stakeholder relations’ skills. The pipeline group also called on Benchmark to provide crisis consulting and crisis training behind the scenes during this crisis incident.
The Results: Some six weeks after the incident, the New York Times wrote a glowing editorial saying the company’s response was one of the best they had witnessed in the history of such catastrophic events. The pipeline company’s communication group won many awards from prestigious organizations for its crisis response and their leaders were asked to speak at numerous events to share their lessons and crisis response expertise. Company leaders often credited Benchmark’s crisis communications strategies and training as an important contribution to their success.
MEDIA COACHING FOR PRIME TIME NEWS
The Situation: Media skills are a must for today’s organizations, and the right media coaching is key when facing high profile media interviews. A Fortune 100 Company was invited to appear on Fox News, because the FTC had ruled against them on a key issue. The company had called on Benchmark for years for media training and consulting; they did not agree with the FTC ruling, and it was beginning to attract negative news media and public attention. The company asked us to help them assess the issue, develop messaging and prepare them with media skills coaching, so they could effectively tell their story on Fox News.
The Results: We collaborated with their head of marketing and PR Director to achieve their goals. We used our stakeholder analysis and media messaging tools to look at the issue from various stakeholder perspectives. Then, we developed key media messages, along with Q&A strategies. We conducted executive media coaching to help their spokesperson be comfortable and prepared for a range of possible interview scenarios. After his Fox News appearance, the client called to say how well our media strategies and coaching worked. Their spokesperson came across as very credible, comfortable, engaging and “human”. They felt they had walked away with the equivalent of a six-minute advertisement for their company!
CAREER CHANGING MEDIA TRAINING
The Situation: Media training and media skills are a must for today’s leaders and organizations. A senior public affairs leader for an East Coast group was invited to attend a media training skills session sponsored by a leading industry association. The focus of the session was advanced media skills and crisis communications skills. She showed up late because she really dreaded attending. She had attended similar media training sessions over the course of her successful PR career and expected it to be just “another” media / crisis training – like so many before!
The Results: However, she quickly realized that Benchmark’s approach and crisis strategies were VERY different! After the first break she got up and told the group how amazed she was at what she was learning in just the first hour – things she had never heard of before! She said that she had never heard other firms explain how to work with emotions, perspectives and psychological barriers to better connect with the media and stakeholders during a crisis. She continues to sing our praises to others seeking highly effective crisis management strategies and media skills.