Effective crisis management strategies must be in place when your organization faces bad news. Your reputation and future are at stake. Benchmark delivers top crisis communications consulting solutions and training.

Our crisis communication experts have worked with organizations and leaders from across the USA and 22 countries. Discover how our crisis experts can help you succeed in your crisis response.

Employee Crisis Communication (GateKeeper Training)

Frontline Crisis Skills

Studies show employees are now more trusted as information sources than business leaders and PR professionals. Therefore, it is smart to offer employee crisis communication training to your frontline people. Without training, reporters and citizen journalists (anyone with a cell phone camera) can take advantage of your people. Benchmark's customized GateKeeper Training empowers your people to be your most valuable crisis assets. Your employees gain invaluable crisis communication skills to build trust without stepping into your media spokesperson's territory! Many Fortune 500 companies say employee crisis communication is their most popular training. Employees like being a valuable part of your crisis response goals. They also like having fun as they practice skills to build trust and be more effective communicators.
GateKeeper Crisis Training

GateKeeper Training Skills

News reporters often target employees for comments when your organization has a crisis. Citizen journalists armed with cell phone cameras do the same thing! This is why you see more untrained company employees going viral. This is not good! During GateKeeper Training your employees learn a range of important news media and crisis communication skills: how to react to citizen journalists, how to avoid news reporter traps and how to use language patterns that build trust. During this highly interactive session they also discover nonverbal skills to calm upset people, strategies to support your PR team, conflict resolution crisis skills and much more.

Crisis Communication Experts

Benchmark's crisis consultants and media experts have trained Fortune 500 companies frontline employees with great success. This employee crisis communications training will give your people the edge your business needs to succeed during a crisis.

Related Article: Choosing a Spokesperson with The Right Stuff: Lessons from Wounded Warrior’s Crisis Response


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10 Signs Your CRISIS RESPONSE is Like a Box of Chocolates

If Forrest Gump were a reputation management consultant he would say that crisis response is like a box of chocolates! You never know what you might get - when your crisis plans sit unused and untested. How do you know if your crisis response will be like a box of chocolates? According to PR...

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